For Book Publishers Wading Through the Alphabet Soup: Decoding the ISBN, LCCN, Bar Code and More

As a book cover and interior designer, I often receive manuscripts from clients and prospects missing portions of or the entire content of the copyright page. This is the most important page in your book. It contains language that protects your intellectual property; has your copyright date, publishing company contact information, ISBN number and LCCN number.

ISBN

Some of this information must be obtained in a specific order. The first item on the list to get is your ISBN number (International Standard Book Number). This number is part of a book identification system (sort of like the social security number is for people). Merchants, wholesalers, distributors, libraries, and search engines use this number to locate you, (the publisher) and your book. The ISBN number consists of 13 digits, and you may apply for a single number or set of 10 through Bowker.com. Each edition and format (i.e. hard cover, soft cover, e-book, audio book) of your book must have a different number, so if you think you’ll be publishing more books or products, it is wise to buy a set of 10. Packages start at $125. When ordering your ISBN online, once you submit your payment, the number(s) are immediately available to you.

LCCN

Next up is the LCCN number (Library of Congress Control Number aka Library of Congress Card Number). This is a number assigned to the Library Of Congress bibliographic record of your book. The LCCN number differs from the ISBN number in that an ISBN is assigned to each edition or format of your book while the Library of Congress number is assigned to the work itself.

This is a two-step process and can take anywhere from one to two weeks to complete. To start the LCCN application process, go to pcn.loc.gov. The Pre-assigned Control Number program assigns the LCCN number. This is a free service, but you must later mail a published copy of your book to the Library of Congress. Audio books and e-Books are not eligible for LCCN assignment. The LCCN does not copyright your book.

Copyright

Your copyright is secured automatically when your manuscript is created, and your work is “created” when it is on paper – in book format or not. In general, copyright registration is a legal formality intended to make a public record of the basic facts of a particular copyright. But, registration is not a condition of copyright protection. You may register your work with the US Copyright office online at copyright.gov for $35.

Bar Code

The next item on your list is the bar code. This is the little black and white box with vertical lines that is printed on the back cover of your book. If you plan to sell your book in bookstores or online, you’ll need the barcode so merchants can scan the book for pricing and other information. The ISBN number is imprinted in the graphic, and the price can be embedded or printed above it. Your cover designer may order this for you for $10-$20. Within a few hours, the bar code is emailed as an eps file that the designer inserts into the back cover layout.

Other Content on Copyright Page

Your copyright page should have a simple notation to the copyright date and your name. It can be done with the copyright symbol © or the word “copyright.” It is printed like this:

Copyright 2010, author’s name or publishing company

or

© 2010, author’s name or publishing company

You should also include a statement regarding copyright infringement. Here is a typical statement:

All rights reserved. No part of this document may be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior written permission of the publisher.

Include your publishing company contact information and your website address. You may also add credits to the cover designer, interior page layout designer and editor.

Contact your editor to help you pull together a complete copyright page for a polished professional book.

Prune and Organize Your Home Library

There may be no such thing as too many books, but do you find that:
• Your books and bookshelves are taking up too much of your space?
• You have stacks of books in corners, on tables or in boxes because you have run out of shelf space?
• You can’t find particular books when you are looking for them?
• You have duplicates of books because you don’t remember that you have them and you buy another copy?

The following tips are meant to help you gently prune your personal library to restore order and to free up some space for new acquisitions.

Start by thinking about why you have the books that are in your collection. Which of these books matter to you right now in your life? Think about how you spend your time and how likely you are to read or utilize the books you have. If you aren’t reading or using them now, how likely is it that you will do so in the future? This thought process will guide you to some of the easiest books to donate or sell while keeping those that still have meaning.

Next, think about the books you definitely want to keep and how you’d like to display or store them. This involves thinking about how much shelf space you have and the relative size of the book collections you want to keep. You want the library you create to work for you, so think about where you read/enjoy the books you have and try to design your space to accommodate that.

Group books by categories… for example, you may have a group of books “to be read” that you haven’t gotten around to yet. You may have favorites that you read and refer to often. You may group them by type, such as biographies, travel books, fiction. The goal is to group the books in a way that makes sense to you so you can re-shelve them where you are most likely to use them.

After you have decided what your categories are, it’s time to do the real work of sorting and placement. Ideally, this would be done at one time, but depending on the size of your collection, it may be completely out of the question. The following steps are for someone who can reasonably do the sorting and restocking in one or two sessions.

Take everything off of the shelves for sorting. Remove personal belongings (non-books) until the book sorting project is finished. Sort all of your books into bankers’ boxes according to the categories you determined. (Use post it notes on bankers boxes for categories.)

Remember, during this phase you should also make boxes for books that you want to give away, sell or donate. Weed out anything that you no longer find useful and you don’t intend to read. This may include old encyclopedias, college textbooks, computer-related books that are no longer current, gifts from friends/family that you don’t intend to read or books on subjects you are no longer interested in. Complete the sorting phase as quickly as possible. Try not to get distracted by individual books, just put them in the correct box (category) and move on through.

When every book is sorted, re-evaluate your new library plan. If you planned to put all biographies on one shelf but you now have 4 boxes of them, you will need to rethink the space planning and adjust accordingly.

At this time, go through the books within the categories to determine if you can part with any. Ask yourself:
• If I’ve already read this, will I ever read it again?
• If I haven’t read it, will I ever read it?
• How easy would it be to get another copy in a bookstore or on a used book site if I decide I want to read it?
• If the book is related to a particular subject or profession, is the information still relevant and useful? If not, do I need to keep the book?

Now it’s time to put the books back on the shelves. Think about the shelves you have and where they are located. Now is the time to move them around if they are not in the right place. Take into account the size of your collections by category so you can gauge what bookshelves you need for them. Add shelves or change the height of shelves if necessary.

Put your favorite books and those you refer to often in the most accessible shelves. Within the categories, arrange the books in the way that makes the most sense to you…by title, by author or any other way that you will be able to easily find what you are looking for. Make sure you have put the shelves in the right place and that the collections will fit the space you’ve decided upon for each. Make sure the books you use most frequently are easily accessible and at eye level. Be sure the “To Be Read” shelf is in a prominent location so you can easily find new books when you are ready to read them. Also, leave space within each section for new acquisitions.

Immediately after re-shelving the books you are keeping, dispose of the ones you aren’t keeping by trashing them, donating them to the library or a charity, selling them on Amazon or another site or giving them to friends or family members.

After you’ve “lived” with your new library for a few weeks, make adjustments as needed.

Finally, keep control over your book collection. Always keep a donation box handy to pass along books you no longer want or need. As your interests change, consider donating or selling books that no longer have meaning for you. When you buy new books, consider giving away one of the books you have so your collection will be somewhat contained.

The Library Book Drop Off and 100 Dollar Bill Drop Cards Marketing Strategy

To succeed in marketing as a marketer must apply specific rules and guidelines. You might have learned a lot hearing the points of view of expert marketers. But amid those that you have heard from, what seems to be so appealing and remarkable? Probably you’d be telling me that the best thing you’ve learned is attraction marketing. Then perhaps you have listened well! Attraction marketing is the common ground of all marketing geniuses.

Let this article shape your marketing skills and develop you into a potential marketer. If you opt to take the path of marketing, you must motivate yourself by mind setting that the slaughter house of collapse is not your future. And that you might encounter collapse on the thousand of your steps, however victory awaits you at the top. Regardless how small or simple your approaches are, still it cannot be a sentiment to be used to question your competence. Repeated small attempts will complete undertaking. Take no notice of the obstacles on your feet and keep your eyes on the goal above your head. Be persistent! Be successful!

Success in marketing is primarily seen through effective marketing strategies. I will be imparting familiar strategies adopted by most expert marketers. These strategies are offline, for that reason it will be consisted of different tools and materials to actualize marketing. It isn’t adequate to question the functionality of offline marketing strategies just because they are less technical. Sometimes organic methods are much appreciated rather than those that are fabricated.

Offline marketing strategies can be used to boost your sales and profits. Two of the prominent offline marketing strategies are the library book drop off and 100 dollar bill drop cards. I guess you have heard about these strategies already in some marketing conferences that you have attended. But in case you miss to see into the worth and work around of these two, let us converse how to maximize them.

Library book drop off is a distinctive method which focuses on gathering quality people. Unique from other marketing strategies, library book drop off does not target quantity. Attracting quality people would guarantee strong foundation.

You can employ any kind of book, regardless if they are new or not. Then again, you must make sure that your kind of book will attract the kind of target that you want. If you draw on books about improving sports skills, then certainly your target must be the sports people. Once you’ve decided for your kind of books, have it stamped. Common remarks for this kind of approach would usually say, “For business opportunities in Arizona area, contact Marketing Guru at http://www.marketingguru.com“.

You may change the message according to your location, name, and website. Donate the book to the library once you’re through stamping it with some sort of advertisement. Yes, as easy as that! Let it season and you will be amazed to be viewing queries and feedbacks from diverse kinds of people.

The 100 dollar bill drop card is used even on the early years of marketing. This is an additional tool of advertisement. You can also put some notes inside the drop card to showcase your business. There are lots of ideal settings for 100 dollar bill drop cards. Airports, airplanes, bookstores, apartments, and gasoline stations are just few of the Two effective locations.